# The SEO Client Pitch Pack

The scan finds you 46 broken businesses. This is the other half: how you
turn one teardown into a booked call, word for word.

Nothing here asks for money up front. You give them the teardown first.
The teardown IS the pitch. You are the person who noticed, before you are
the person who charges.

From mattkeddie.com. Free. Steal it.

---

## 1. The cold outreach message

Send this after you have run the teardown, not before. It only works because
you did the homework first. Keep it short. The goal is not to close, it is to
get a yes to a 3-minute video.

Fill the [brackets] from the teardown output.

```
Subject: [Their business name] is invisible for "[their money search]"

Hi [first name],

I was looking at HVAC companies in [city] and yours stood out for a bad
reason. You own [their domain], which is close to a perfect name, but for
"[money search]" (about [N] searches a month) you don't show up in the top
100. The companies that do have [competitor review count] reviews. You have
[their review count].

That gap is worth real jobs every month, and most of it is a checklist, not
a rebuild.

I recorded a 3-minute screen video showing exactly what's costing you the
calls. Want me to send it? No charge, no pitch, just the teardown.

[Your name]
```

Why it lands: the subject line is their problem, not your service. The body
proves you already did the work. The ask is tiny (a yes to a video), not
"hire me."

---

## 2. The 90-second Loom teardown script

Record your screen on their Google listing and their site. Talk like you are
helping a friend, not presenting. Hit these five beats in order.

```
[0:00] "Hey [name], quick one. I pulled up [their business] and I want to
show you something that's costing you jobs right now."

[0:10] SEARCH LIVE. Type their money search into Google. "Here's 'ac repair
[city]', about [N] searches a month. Scroll... scroll... you're not on the
first page. You're not in the top 100. These searches are just going to
other people."

[0:35] THE REVIEW WALL. Click the top competitor. "This is who's winning
them. [N] reviews. Here's another one, [N]. You've got [N]. That's the gap."

[0:55] THE ONE BROKEN THING. Show the biggest fixable problem (unclaimed
profile, no website, missing service pages). "Your Google profile isn't even
claimed. That alone is why you're invisible for half of these."

[1:15] SOFT CLOSE. "None of this is a mystery, it's a checklist. If you want,
I'll walk you through exactly what to fix, in order, on a quick call. Either
way, keep the video. Talk soon."
```

Do not script it word for word on camera. Know the five beats and react to
what you see. Rough and real beats polished and generic.

---

## 3. The first call: run it as a diagnosis, not a pitch

You already gave them the teardown. On the call you are the doctor reading
the chart, not the salesperson. Structure:

```
1. REPLAY THE PROBLEM (2 min)
   "Before we talk about fixing it, let me make sure I've got the problem
   right." Restate what's broken and what it's costing. Let them agree out
   loud. People buy the fix for a problem they've said back to you.

2. QUANTIFY THE LEAK (2 min)
   "You're missing about [N] searches a month for '[money term]'. Even at a
   low close rate, what's one new [job/install] worth to you?" Let them do
   the math. Their number, not yours.

3. PRESENT THE FIX AS A CHECKLIST (3 min)
   "Here's the order I'd fix it: claim the profile, get the reviews engine
   going, build the [service] pages, then the on-page stuff. First results
   usually show in weeks, not months." Certainty and sequence lower their
   risk.

4. PRICE WITH CONVICTION (1 min)
   State the price plainly. Then stop talking. "It's [$X] a month. Given one
   job pays for several months of it, most owners find that easy math."
   Silence closes. Do not fill it.
```

---

## 4. The three objections, answered

```
"IT'S TOO EXPENSIVE."
"I hear you. What's one new [install] worth to you? ... Right, so this pays
for itself with [one/two] jobs a month, and the whole point is to get you
more than that. If it doesn't, we should stop. Want to start with just the
profile and reviews so you see movement first?"

"I DON'T HAVE TIME FOR THIS."
"That's exactly why you'd hand it to me. You keep running the trucks. I
handle the internet part. The only time I need from you is 20 minutes to get
access and answer a few questions."

"I'LL JUST DO IT MYSELF."
"You totally can, and I'll tell you the order to do it in for free, it's in
the video. The reason people pay me is the same reason they pay you instead
of watching a YouTube video on their own AC: it gets done right, this week,
instead of on the someday list. Your call."
```

---

## 5. Follow-up cadence (most clients come from the follow-up)

```
Day 0   Send the teardown video.
Day 2   "Did you get a chance to watch it? Happy to answer anything."
Day 5   Send one extra free find. "Noticed your [competitor] just started
        running ads for [term]. Here's what they're doing." Give again.
Day 12  "Closing the loop on this. Want me to fix the profile thing first so
        you see movement, or leave it? Either way, no hard feelings."
```

Give, give, give, then ask. Most of the money is in the third and fourth
touch, after everyone else has given up.