01The archive

Every Friday post. After it goes out.

One real problem from my week. The tool I used. The exact fix, with the receipt. Five minutes each.

08
Dispatches
Burn After Reading, field notes, build in public● Newest
Build in Public · 6 min

Burn After Reading

An interactive post that destroys itself the moment you open it, eleven ways. Unlock it to read freely. Built in one prompt, ported into the site as a single file.

Read the post →
Filter8 posts
007 · Claude Code
I Let Claude Fable 5 Re-Audit This Site. Here's the Playbook.
Claude Code

I re-ran an AI code review on my own live site as Claude Fable 5. It found 21 real bugs that all looked fine, plus the workflow and the exact prompts.

6 min
006 · Email
The Win Back Email That Found $199K in a List I Run
Email

A win back email is the cheapest growth there is. One query found 13,542 quiet buyers worth $199K in predicted value, reachable for $0 in ad spend.

5 min
005 · SEO
How to Get SEO Clients: Scan the City, Send the Pitch, Book the Call
SEO

How to get SEO clients without cold-guessing: scan a whole city for broken listings, verify the real ones from AI fakes, and send the pitch that books the call.

8 min
004 · SEO
The Local SEO Pitch Template That Turns Audits Into Retainers
SEO

A local SEO pitch template that closes the deal with proof before they pay, plus the client dashboard that keeps them paying. One $0.50 file, brand-swappable.

4 min
003 · SEO
Free local SEO audit tool: 17 commands, 50 cents per run
SEO

A free Claude Code skill that runs full local SEO audits for about 50 cents per prospect. 17 slash commands. 10 knowledge files. Download below.

4 min
002 · Claude Code
I built 12 SOPs in an afternoon
Claude Code

A course launch had a dozen moving parts. Klaviyo flows, Stripe webhooks, course-platform embeds, scheduled jobs, refund handling. The old way is a Notion doc that rots in a week. The new way is a Claude Code skill that asks the right questions and writes the SOP for you. The skill is below. Free.

3 min
001 · Meta
What you'll see here
Meta

The format, the cadence, and what makes this different from every other AI newsletter you've unsubscribed from.

1 min
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